7 Reasons Why Every Company Needs to Have a Responsive Web Design
The world we live in is dynamic in so many ways and it's evolving and developing simultaneously and consistently with time. Not long ago having a device that can calculate seemed like science fiction but now in this era of smart devices have eased human lifestyle completely. Then it is highly unlikely for the business or the corporate world to become digitized and thus available at our palms. The Website Development Company specializes in these kinds of services. Business digitalization is the integration of technology that paves or formulates the way organizations operate across their different areas, services and channels, with customers and other stakeholders.
Responsive Web Design is thus the new and modern approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
Generalizing, responsive web designing is a way to put together a webpage or website that automatically scales its contents and features in proportions to the screen it is viewed on. Keeping images larger than the width of the display, and thus preventing the complications for a mobile user from going through extra hassle to read the contents is the work of the Website Designing Company. Like to prevent the unnecessary resizing, scrolling, zooming, etc. that is often the problem with sites that are not optimized for various devices or platforms out there. It is sometimes very difficult to cruise or navigate through these sites, and it can cost potential customers who have a short engagement attention span and are prone to frustration while trying to figure out their way to do something. Responsive website design also takes care of the work of creation of a dedicated mobile website for every type of smartphone users. Thus, it can provide an advantage to prevent designing multiple websites for different screen sizes, they can come up with a single website automatically with respect to the varying device resolution it is viewed on.
1. The era of smart gadgets: Nowadays, everyone is hooked to their little gadgets whether it’s a smartphone, laptop or tablets. In this era of modernization and digitalization every company and businesses are going online i.e. creating their own website. This is where the Website Development Company comes into the action. Although there are still many organizations that are not on this trend of the increase in internet uses and users no matter the platform. So, the boosted internet and web application usage on tablets, laptops or mobile devices has provided the motivation in the development of responsive websites. The versatility of the responsive websites nowadays is that it can perform across multiple devices.
2. One website one site address: The main attraction of responsive web design is that it provides a varied and brilliant user-experience in many devices and screen sizes. It’s a lot of effort as they cannot possibly anticipate all devices and screen sizes the customers use to access the website. For example, imagine you are planning for a holiday and are engaged on a hotel booking service on your desktop and you are looking for an affordable and comfortable flight then you realize you have to go to work early. Now, with the help of responsive web designing you can continue your browsing in the car on the same site but on your mobile device without any problem. But now if the site doesn’t have a responsive website, the user will not get attracted with the presentation and may hamper the sales of the product itself.
3. Better and Improved Search Results: The better the responsive websites created by the Website Designing Company is, the more prominently suggested or visited sites will become in all the search engines. Thus, this improves the chance and the significance to important businesses or retailers. This also simplifies the rather unnecessary creation of many or different websites for each device, it produces a single URL for all devices. It also limits the factor of possible duplication of the genuine material.
4. The Bounce Rate (BR): The bounce rate is very crucial for every webpage as nowadays every web search engine has to maintain and audit the bounce rate of its searched websites as it determines the average attention span of users and potential customers. If a website is at the top of a search but its site is not responsive to many devices may result in negative customer feedback for the search engine first and the company in second place. So, if a webpage is not optimized to be responsive it may go down the suggested sites list in the search results. Mobile sites face these problems frequently because of the screen ratio thus many contents may not fit properly or look good after it shrinks to adjust to the screen ratio.
5. Savings in Time and Money: This method saves a lot of time as well effort in creating a single responsive URL than having to create additional sites for various mobile devices in these modern times. The company will thus find the responsive strategy of website development simple and less time & effort consuming in the maintenance and management of a single site, with less contents to manage.
6. Increase in Sales: Together with all the various search benefits of having a responsive webpage, it also increases the conversion rates from all the mobile customers or users. With the short engagement span a potential customer can drive off the site which is not as responsive and not to his/her liking. Thus, if the website is responsive it will enhance the user’s experience and journey and not endanger the business by improving the conversion rates and eventually the sales.
7. Improved Socials: The impact is increased a lot when the social factors come into play. The single and easy to access enables the user to share and socialize the website among other users as due to its responsiveness it's easy to navigate and explore on all kinds of devices. But having multiple sites eventually dilutes the user pool and the impact. It also makes it easy to contact and look after the various grievances and feedback of the users thus keeping a happy and healthy interaction of the business and its customers.
The whole concept of having responsiveness thus justifies and allows the business to stay alongside the technological advancements. In these times where mobile applications are at an uproar and in demand or trend, having a responsive website eliminates much of the cost, time, effort, alongside improving its development and maintenance for an optimal usage for every customer.